Integrated Campaign
To get kids excited about books, we created a summer reading campaign showcasing popular characters from their favorite movies and TV shows. I concepted the campaign and wrote copy for site, email, social and more.
The first two of six emails that went out to subscribers as part of this campaign. Each week we showcased a different character/series.
A sample of Instagram posts announcing the weekly blockbuster.
Site banners to drive kids to the books.
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For Epic for Kids
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